Brooks Brothers
We partnered with Brooks Brothers to create a swift and seamless cardholder conversion in just 6 months. We leveraged personalized messaging and modern digital experiences to guide every cardholder through the conversion. As a result, 83% of active legacy cardholders engaged with their new card in the first month, and we were able to re-engage 30% of inactive cardholders in that same time period.
Brooks Brothers
We partnered with Brooks Brothers to create a swift and seamless cardholder conversion in just 6 months. We leveraged personalized messaging and modern digital experiences to guide every cardholder through the conversion. As a result, 83% of active legacy cardholders engaged with their new card in the first month, and we were able to re-engage 30% of inactive cardholders in that same time period.
Brooks Brothers
We partnered with Brooks Brothers to create a swift and seamless cardholder conversion in just 6 months. We leveraged personalized messaging and modern digital experiences to guide every cardholder through the conversion. As a result, 83% of active legacy cardholders engaged with their new card in the first month, and we were able to re-engage 30% of inactive cardholders in that same time period.

Faster cardholder conversion for a style legend
The Results
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Cardholders earn more on every Rakuten-powered purchase when they use the
>30%
>30%
of inactive cardholders re-activated within the first month
+6p.p.
+6p.p.