Smart gray suit mood for partner Brook Brothers

Faster cardholder conversion for a style legend

Brooks Brothers World Mastercard®
Brooks Brothers World Mastercard®
Brooks Brothers World Mastercard®

The Results

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Cardholders earn more on every Rakuten-powered purchase when they use the

>30%

>30%

of inactive cardholders re-activated within the first month

+6p.p.

+6p.p.

increase in off-merchant share of transaction volume vs. previous issuer

Resources

Legal

Product visual representations may vary from current or future product experience.

Turkish Airlines Miles&Smiles Visa Signature Card, H-E-B Visa Signature Card, and Horizon Hobby Visa Card are issued by First Electronic Bank pursuant to a license from Visa USA Inc.

Holiday Inn Club Vacations World Mastercard, World of Westgate World Mastercard, Brooks Brothers World Mastercard, and Eddie Bauer World Mastercard are issued by First Electronic Bank, pursuant to a license from Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

The Rakuten American Express® Card is issued by First Electronic Bank, pursuant to a license from American Express. American Express is a registered trademark of American Express. The Rakuten American Express® Card is powered by Imprint Payments, Inc.

†If an applicant accepts an offer, we will conduct a hard credit pull which may impact the applicant’s credit score.

© Imprint Payments 2025

Resources

Legal

Product visual representations may vary from current or future product experience.

Turkish Airlines Miles&Smiles Visa Signature Card, H-E-B Visa Signature Card, and Horizon Hobby Visa Card are issued by First Electronic Bank pursuant to a license from Visa USA Inc.

Holiday Inn Club Vacations World Mastercard, World of Westgate World Mastercard, Brooks Brothers World Mastercard, and Eddie Bauer World Mastercard are issued by First Electronic Bank, pursuant to a license from Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

The Rakuten American Express® Card is issued by First Electronic Bank, pursuant to a license from American Express. American Express is a registered trademark of American Express. The Rakuten American Express® Card is powered by Imprint Payments, Inc.

†If an applicant accepts an offer, we will conduct a hard credit pull which may impact the applicant’s credit score.

© Imprint Payments 2025

Resources

Legal

Product visual representations may vary from current or future product experience.

Turkish Airlines Miles&Smiles Visa Signature Card, H-E-B Visa Signature Card, and Horizon Hobby Visa Card are issued by First Electronic Bank pursuant to a license from Visa USA Inc.

Holiday Inn Club Vacations World Mastercard, World of Westgate World Mastercard, Brooks Brothers World Mastercard, and Eddie Bauer World Mastercard are issued by First Electronic Bank, pursuant to a license from Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

The Rakuten American Express® Card is issued by First Electronic Bank, pursuant to a license from American Express. American Express is a registered trademark of American Express. The Rakuten American Express® Card is powered by Imprint Payments, Inc.

†If an applicant accepts an offer, we will conduct a hard credit pull which may impact the applicant’s credit score.

© Imprint Payments 2025