Brooks Brothers
We partnered with Brooks Brothers to create a swift and seamless cardholder conversion in just 6 months. We leveraged personalized messaging and modern digital experiences to guide every cardholder through the conversion. As a result, 83% of active legacy cardholders engaged with their new card in the first month, and we were able to re-engage 30% of inactive cardholders in that same time period.
Brooks Brothers
We partnered with Brooks Brothers to create a swift and seamless cardholder conversion in just 6 months. We leveraged personalized messaging and modern digital experiences to guide every cardholder through the conversion. As a result, 83% of active legacy cardholders engaged with their new card in the first month, and we were able to re-engage 30% of inactive cardholders in that same time period.
Brooks Brothers
We partnered with Brooks Brothers to create a swift and seamless cardholder conversion in just 6 months. We leveraged personalized messaging and modern digital experiences to guide every cardholder through the conversion. As a result, 83% of active legacy cardholders engaged with their new card in the first month, and we were able to re-engage 30% of inactive cardholders in that same time period.
Faster cardholder conversion for a style legend
The Results
83%
83%
active legacy cardholders engaged within the first month
>30%
>30%
of inactive cardholders re-activated within the first month
+6p.p.
+6p.p.