Owning the full tech stack allows us to launch and manage custom programs in less time and integrate them into your experience with minimal effort.
Imprint Core
Imprint Core
powers our:
powers our:
Operations
Efficiently manage operations (e.g. transaction processing, ledgering, underwriting, regulator reporting, customer service, and fraud prevention).
Operations
Efficiently manage operations (e.g. transaction processing, ledgering, underwriting, regulator reporting, customer service, and fraud prevention).
Products
Continuously optimize and innovate every product with ease.
Products
Continuously optimize and innovate every product with ease.
Technologies
Develop proprietary advanced technologies like our immutable ledger and microservices approach.
Technologies
Develop proprietary advanced technologies like our immutable ledger and microservices approach.
Talent
Attract top engineers, developers, and designers to constantly improve the experience for our partner brands and cardholders.
Talent
Attract top engineers, developers, and designers to constantly improve the experience for our partner brands and cardholders.
The four layers of Imprint Core
The four layers of Imprint Core
1
Predict
Predict
Our underwriting approach helps your brand sustainably build bigger programs with more informed approvals and more bespoke credit lines.
1
UNDERWRITING
Customizable credit underwriting safely approves more of your brand’s customers and creates the right policy & pricing for your brand.
Application
Decision
UNDERWRITING
Customizable credit underwriting safely approves more of your brand’s customers and creates the right policy & pricing for your brand.
Application
Decision
UNDERWRITING
Customizable credit underwriting safely approves more of your brand’s customers and creates the right policy & pricing for your brand.
APPLICATION
Our frictionless application process uses pre-filled data from partners and publicly available sources to streamline the application process.
DECISION
Instant no-risk application gives cardholders the decision immediately with no impact to their credit score if they decline an offer.†
2
Insights
Insights
Comprehensive, real-time cardholder data lets you tailor marketing campaigns and behavioral segmentation to drive program performance and insight for the rest of your business.
Support
Data sharing and analytics support helps your brand learn more about your customers.
Customization
Customized dashboards provide the right insights to the right teams.
Research
Proactive research recommends "test and learn" campaigns to your brand based on cardholder data.
2
Support
Data sharing and analytics support helps your brand learn more about your customers.
Customization
Research
Support
Data sharing and analytics support helps your brand learn more about your customers.
Customization
Research
3
Marketing
Marketing
Individually personalized marketing connects with your customers at the right place, at the right time, and with exactly the right offers.
Customization
Customizable marketing tools use machine learning to maximize cardholder acquisition and spend.
Automation
Automated audience segmentation delivers personalized offers based on each cardholder’s profile, history, and actual spending habits.
ENGAGEMENT
Multiple engagement channels provide engagement and attribution through email, SMS, and notifications.
3
Customization
Customizable marketing tools use machine learning to maximize cardholder acquisition and spend.omers.
Automation
Engagement
Customization
Customizable marketing tools use machine learning to maximize cardholder acquisition and spend.omers.
Automation
Engagement
4
Rewards
Rewards
Hyper-customizable rewards seamlessly integrate earning, tracking, and redeeming for your best customers.
Programs
Unique custom rewards programs like SKU-level rewards incentivize the most valuable customer behavior.
Currencies
Multiple loyalty currencies and rewards affiliates help you broaden the value of your rewards program.
Integrations
Reward integrations create a “single source of truth” by easily connecting to your brand’s existing rewards platforms.
4
Programs
Unique custom rewards programs like SKU-level rewards incentivize the most valuable customer behavior.
Currencies
Integrations
Programs
Unique custom rewards programs like SKU-level rewards incentivize the most valuable customer behavior.
Currencies
Integrations